Reflecting back at the semester, I’ve learned so many things that I could use for both my Multimedia and Advertising degrees in the future. I learned how to utilize social media websites (like blogging, Twitter, and LinkedIn) the best ways possible in order to network for jobs and positively express myself. I had no idea what LinkedIn was and I’m glad I now have a page for future employers to look me up and see my accomplishments in just a click of a mouse. And although I’ve had a Facebook for three years now, I didn’t know that there were so many helpful features to it before taking this class. I had no idea that I could put certain people in lists or that any information I load would be on the internet forever.
Networking is very helpful for both my degrees, along with other assignments we've done in class. I'm sure I'll be doing PSA's (especially video editing) for my Multimedia degree and blogging or social networking to get the word out for Advertising. My favorite assignment from Writing for Multimedia was the Facebook Fanpage I created with Kelly Ambrose. This was my favorite because I’m used to being on Facebook all the time and this assignment didn’t feel like homework to me. I chose an event I thought would be a big hit amongst college students, which was the First United Methodist Church’s Free Lunch Tuesdays. I knew that college kids love free things (especially food!) and a lot of people would want to become fans of my fanpage. I was right in that assumption, as it has over 200 fans and I couldn’t be more proud. :) Though I was pleased with all the fun homework throughout the semester, I really wish we got to do more advertisement-related assignments in class (like print layouts). This is because I’m a new Advertising major and I suppose I’m a little biased.
Out of this whole semester of blogging, my favorite blog was Braden Grimord’s (especially his Who Am I blog), because he made it humorous and fun to read. I especially enjoyed him writing to it like a diary, as he started the majority of his blogs with “Dear Bloggy.” LOL! Although this appears to be our last blog of the semester, I’m sure I won’t be leaving it at that. You’ll be reading more from me the next time I have something interesting to share!
Tuesday, April 27, 2010
Tuesday, April 6, 2010
Comet Branding
Sarah Meaney, from Comet Branding, emphasized ways to write for social media; and the differences between it and AP writing throughout her presentation tonight. There were some points in particular I felt stood out to me the most to use in the future. She mentioned that it was important for writers to highlight key words to keep readers on page because they don’t read. She explained that this is because social media readers scan more than anything. People also decide to read more meaningful headlines than clever ones so they don’t have to think about what the article’s all about.
The inverted pyramid is also used in social media, like news stories, as people don’t spend much time reading on a page. This was appealing as I thought social media was a lot like editorials, but they use the normal pyramid. She said that it’s important to boil it down to the “who” and “what” as soon as possible in order to get the point across. Moreover, it’s imperative to use numerals over spelling out numbers (unlike what we've learned in AP writing). This is because it’s proven to be more appealing to the eye and psychologically make more sense. However, if it’s not a specific fact, it is acceptable to spell out numbers like “thousands.”
So what exactly is “Comet Branding?” I learned that it helps clients connect with their customers as well as possible. One particular aspect I’ll especially remember from her presentation to help a writer connect with his/her audience was a guideline of things to think about when writing online. This guideline consisted of tone, voice, flow, content, format, and length. I thought this was a good guideline to think about in order to keep your target audience as interested as possible.
Overall, I thought her presentation was very compelling, as I’m used to writing formal papers for classes in college. It resembled my Writing for Multimedia class very well as our homework includes writing for social media, such as blogs and Twitter updates. Her helpful tips and information will make it easier for me to write for social media in the future, as I want to connect with my audience as much as possible.
Comet Branding Website
What is Comet Branding?
Who does Comet Branding help?
Story behind Comet Branding
The inverted pyramid is also used in social media, like news stories, as people don’t spend much time reading on a page. This was appealing as I thought social media was a lot like editorials, but they use the normal pyramid. She said that it’s important to boil it down to the “who” and “what” as soon as possible in order to get the point across. Moreover, it’s imperative to use numerals over spelling out numbers (unlike what we've learned in AP writing). This is because it’s proven to be more appealing to the eye and psychologically make more sense. However, if it’s not a specific fact, it is acceptable to spell out numbers like “thousands.”
So what exactly is “Comet Branding?” I learned that it helps clients connect with their customers as well as possible. One particular aspect I’ll especially remember from her presentation to help a writer connect with his/her audience was a guideline of things to think about when writing online. This guideline consisted of tone, voice, flow, content, format, and length. I thought this was a good guideline to think about in order to keep your target audience as interested as possible.
Overall, I thought her presentation was very compelling, as I’m used to writing formal papers for classes in college. It resembled my Writing for Multimedia class very well as our homework includes writing for social media, such as blogs and Twitter updates. Her helpful tips and information will make it easier for me to write for social media in the future, as I want to connect with my audience as much as possible.
Comet Branding Website
What is Comet Branding?
Who does Comet Branding help?
Story behind Comet Branding
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